Today I've been working on an inspiration board and took a break to check my personal e-mail and found something kinda exciting. The limited is now coming out with a new Wedding & Events collection. The collection, featuring wedding gowns and bridesmaid dresses, debuts June 3rd. I'm very anxious to see what this collection will look like. The gowns will retails for $298 and bridesmaids $89.50
VP of design Elliot Staples described the emergence of bridalwear as an organic venture for the line. “Our customers are always telling us that they wear our dresses to weddings so this was a natural progression. We’re keeping the aesthetic the same–clean, classic and feminine–but now we’re able to capture a new part of the same customer’s life [her wedding day].”
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